AkzoNobel Specialty Chemicals relaunches as Nouryon

The former AkzoNobel Specialty Chemicals was relaunched as Nouryon. The move follows the recent acquisition of the business by The Carlyle Group and marks the company’s transition to becoming an independent, global specialty chemicals leader.

Nouryon has a history that stretches back nearly 400 years and its new name and brand identity reflect that heritage. Noury & Van der Lande was one of the first companies to realize the important role chemistry could play in everyday life; today, Nouryon is a world leader in essential chemistries used to manufacture everyday products.

“When we started developing our new name and brand we asked our employees what mattered most to them,” explained Vivi Hollertt, Chief Communications Officer at Nouryon. “Our employees are especially proud of our heritage, as well our track record of growing through partnerships, innovation, sustainability, and contributing to society. We combined all of this to create a brand identity for Nouryon which is true to who we are and helps us stand out from our competitors.”

 

Nouryon’s new company purpose – Your partner in essential chemistry for a sustainable future – reflects this pride as well as the focus going forward. The company’s success has been built on strong partnerships and it believes that collaboration is key to future success. Nouryon will be working closely with customers and other partners to innovate, make strategic investments, and develop essential, sustainable solutions that meet customer needs and fuel shared growth.

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