Bayer MaterialScience to be rechristened Covestro

Bayer has announced that the new name of its MaterialScience business will be Covestro. It will be effective on September 1, 2015. The name Covestro is made from a combination of words that reflect the identity of the new company. The letters C and O come from collaboration, while VEST signifies the company is well invested in state-of-the-art manufacturing facilities. The final letters, STRO, show the company is strong. It is strong in innovation, strong in the market and  with a strong workforce. “Covestro represents a bold new direction and bright future for an innovation-driven polymers company,” said PatrickThomas, Chief Executive Officer of Bayer MaterialScience and CEO designate of Covestro. The name is part of Covestro’s corporate identity, which includes a distinctive new and colorful, vibrant brand. “We chose Covestro because  it reflects the exciting opportunity we will have to deploy our strengths even more rapidly, effectively and flexibly in the global competitive arena,” said Thomas.

LEAVE A REPLY

Please enter your comment!
Please enter your name here