Hindalco, Ball Beverage and Can-Pack India launch ABCAI

Hindalco Industries, Ball Beverage Packaging, and Can-Pack India have partnered to form the Aluminium Beverages Can Association of India (ABCAI), a one-of-its-kind consortium. The goal is to build sustainable practices that will have a quantum positive impact on business, environment, and society.

Prakash Nedungadi, Group Head, Consumer Insights & Brand Development, Aditya Birla Group said that aluminum as a packing medium offers significant advantages across the lifecycle including transportation, storage, and disposal. Vehicles can transport twice as much liquid as a vehicle loaded with bottles with much lesser leakage or breakage. At retail or end-use locations, space efficiency and faster cooling result in lower greenhouse gas emissions. Being infinitely recyclable, a ‘used can’ can return to the shelf as a new can in just 60 days.

Harsh Vardhan Jajoo, MD & CEO, Can-Pack India, said, “The launch of ABCAI is a vital step towards initiating mutually beneficial and positive dialogue within the aluminum beverage packaging ecosystem. With the rise in urbanization and evolving taste and preference of the Indian consumers, the packaged food segment is on an exponential growth trajectory. Our association will act as a supplement to the businesses that are willing to grow sustainably. This consortium will offer an open platform for administrations and corporates to come together and develop frameworks that will gel with the changing consumer consumption patterns and at the same time develop a sustainable business model.”

ABCAI intends to collaborate with governments, corporates, trade bodies, consumers, and increase awareness about the economic and environmental benefits of aluminum beverage packaging. ABCAI would also commission studies and highlight the benefits of beverage cans in logistics, refrigeration, water, and power conservation. The studies will help to drive the framing, development, and dissemination of best practices for the beverage packaging industry.