For the chemical industry that is characterised by R&D and innovation, the greatest threat is stagnation, in terms of remaining with the same business models and same products. Whatever has made a company successful in the past, won’t in the future. Simply because, the world is changing – and change is accelerating at an unprecedented pace. From powerful consumer oriented drivers towards green products, consumer expectations towards safe and clean manufacturing and resource efficiencies to the ballooning demand for energy, water and feedstocks and stringent global regulatory frameworks, the chemical industry is impacted like never before. Indian Chemical industry has to understand what its strengths are and move quickly to develop business models that can tap emerging opportunities that these challenges throw up – says the author.