Mahindra Logistics Limited, an integrated logistics solutions provider, unveiled a fresh brand identity, marking a significant step in its journey toward innovation and sustained growth.
The new identity features a bold and dynamic symbol, representing the company’s ambition to scale new heights and its unwavering drive to progress. The design encapsulates the core values of the company and reflects its future-focused vision, highlighting collective strength and continuous momentum.
As a recognized leader in integrated logistics, the revamped brand identity brings all business segments together, underscoring Mahindra Logistics’ dedication to delivering comprehensive, integrated solutions.
It symbolizes the company’s strong connection with its customers, emphasizing the development of tailored solutions that incorporate all aspects of the supply chain. The icon illustrates the integration of diverse services, with a sharp emphasis on technology, sustainability, and robust operating systems.
As reported by maritimegateway.com, Mahindra Logistics is committed to helping customers transition to world-class supply chains with seamless connectivity across India. The new identity reinforces its mission to accelerate growth, enhance operational excellence, and provide lasting value to all stakeholders.
Rampraveen Swaminathan, CEO and Managing Director of Mahindra Logistics Ltd. commented, “Our new identity reflects our vision through our actions. It honors our legacy, celebrates our present, and embodies our future aspirations. At the core of this brand transformation is the collective strength and growth of our employees, inspiring us to push boundaries and deliver agile, technology-driven, sustainable, and future-ready end-to-end logistics solutions for our customers”.
