Crystal Crop Acquires I&B Seeds, completing it’s twelfth acquisition. Crystal Crop Protection Limited is a provider of agricultural solutions while I&B Seeds operates in the flower and vegetable seed market.
The brand is known for its popular marigold seed brands, Indus and SPS.
This strategic move will diversify Crystal’s seed business and solidify its position in the high-value vegetable and flower seed segments.
Enhancing Seed Offerings and Market Reach
Crystal Crop Acquires I&B Seeds allowing the company to provide farmers with high-quality seeds, supporting improved yields and profitability.
This expansion will also promote innovation in seed technology, encouraging sustainable agricultural practices and greater crop diversity.
Crystal aims to enhance options for farmers and contribute to better food security and economic growth in the sector.
Commitment to Farmer Success
Ankur Aggarwal, Managing Director, Crystal Crop Protection Limited highlighted, “This acquisition marks a pivotal moment in our growth strategy. At Crystal, we are dedicated to supporting farmers’ well-being. By entering the vegetable and flower seed markets, we are diversifying our offerings and empowering farmers with high-quality seeds that can significantly boost their income. Our goal is to provide innovative solutions that improve yields and profitability, ensuring farmers have access to the best resources for their cultivation needs”.
Strong Portfolio and Expanded Reach
Crystal currently has a robust seed portfolio with brands such as Proagro, Sadanand, Surpass, and Dairy Green. These brands cover crops like cotton, maize, pearl millet, mustard, fodder, wheat, berseem, and sorghum.
By adding Indus and SPS brands through the I&B Seeds acquisition, Crystal will strengthen its product lineup.
The company projects that this new addition will boost its seeds division’s revenue growth by 30%.
Synergy and Future Growth
Praveen Noojibail, MD, I&B Seeds stated, “This acquisition is a great opportunity for Crystal seeds to combine I&B Seeds’ legacy in the flower and vegetable seed market with Crystal’s extensive resources and distribution network. The scale and strength of Crystal will help deliver innovative and high-quality seeds to farmers across India and beyond, ensuring better yields and profitability”.
Crystal Crop’s acquisition of I&B Seeds positions the company for continued growth and a stronger presence in the agriculture industry.
