Provivi, a player in pheromone-based crop protection, has joined forces with Godrej Agrovet Limited (GAVL), a research-driven food and agri-business conglomerate.
Together, they aim to deliver innovative and sustainable pest control solutions tailored to the needs of Indian rice and corn farmers.
Under the collaboration, GAVL will bring Provivi’s YSB Eco-Dispenser, designed to combat Yellow Stem Borer (YSB) in rice, to the Indian market.
Additionally, GAVL will exclusively commercialize the FAW eco-dispenser, which targets fall armyworm (FAW) in corn.
These cutting-edge, pheromone-based technologies promise environmentally friendly pest management tools to empower millions of farmers whose livelihoods depend on these essential crops.
Empowering Farmers with Sustainable Technologies
Balram Singh Yadav, Managing Director, GAVL commented, “Empowering Indian farmers with innovative, sustainable technologies is critical to enhancing productivity. As a research-driven agri-conglomerate, we are committed to delivering solutions that uplift farming communities. This collaboration with Provivi combines their expertise with our extensive distribution network, ensuring farmers have access to effective support”.
Food Security and Economy
Rice and corn play vital roles in India’s agricultural landscape, serving as staples for food security and driving the economy.
India is one of the largest rice exporters globally. It is a significant producer of corn used across food, animal feed, and industrial applications.
However, pests like YSB and FAW continue to threaten these crops, increasing costs and reducing yields for farmers.
Innovative Solutions
Rajavelu NK, CEO, GAVL’s Crop Protection Business highlighted, “Yellow Stem Borer and Fall Armyworm are persistent threats to rice and corn cultivation. It leads to higher production costs. By partnering with Provivi, we aim to equip farmers with eco-friendly tools to manage these pests. Our shared commitment to Integrated Pest Management ensures effective, sustainable solutions that protect these crucial crops”.
Expanding Sustainable Agriculture
Corey Huck, CEO of Provivi added, “Provivi and Godrej Agrovet partnership allows us to make a significant impact in one of the world’s fastest-growing agricultural regions. With Godrej Agrovet as our trusted partner, we can provide science-based, sustainable pest control solutions that enhance productivity while safeguarding the environment”.
Biodegradable and Environmentally Friendly
The Provivi YSB and FAW Eco-Dispensers, crafted from biodegradable materials. It delivers long-lasting efficacy while minimizing environmental impact.
These products will be available to Indian farmers starting in 2029. It marked a milestone in the country’s pursuit of sustainable agriculture.
According to the press release, the collaboration reflects a shared vision to transform pest management in Indian agriculture. It prioritizes environmental conservation and farmer welfare.
