PUR Energy (PURE), an IIT Hyderabad-incubated e-mobility startup, has announced its entry into the energy storage market with the launch of its PuREPower product lineup. Notably, the company will officially unveil these products on March 25, 2025. Moreover, these innovative solutions have been designed to be seamlessly integrated into consumer, community, and national energy ecosystems, ensuring enhanced efficiency and adaptability.
Cutting-Edge Technology for Smarter Energy Storage
According to Nishanth Dongari, Founder and MD of PURE, PuREPower storage solutions feature advanced batteries, AI-driven power electronics, and an efficient renewable energy control system. These innovations ensure optimal energy management, making renewable power more reliable and accessible.
Addressing Grid Challenges with Intelligent Solutions
Rohit Vadera, Co-founder and CEO of PURE, highlighted India’s commitment to ambitious renewable energy targets. However, he pointed out that the ‘duck curve’ effect—caused by fluctuations in solar power supply—poses a serious challenge to grid stability.
Recognizing this issue, the Indian government has prioritized energy storage at multiple levels:
- Grid-scale storage
- Commercial and industrial applications
- Solar rooftop integration
Supporting India’s Net-Zero Goals
PURE designed PuREPower solutions to efficiently store renewable energy, reduce power fluctuations, and seamlessly integrate with the grid. According to pv-magazine-india.com, these technologies will not only enhance grid resilience but also support India’s net-zero goal. Furthermore, they will reinforce the country’s leadership in the global energy transition.
