India’s construction sector is undergoing a dynamic shift, fueled by accelerated urbanisation, robust infrastructure development, and strategic government initiatives focused on housing and commercial growth. Amidst this boom, industry stakeholders are increasingly turning to advanced, eco-friendly building materials to meet evolving expectations around durability, sustainability, and design versatility.
Tata BlueScope Steel Introduces PRISMA® to Address Material Gaps
Recognising the industry’s growing need for materials that combine strength, sustainability, and design flexibility, Tata BlueScope Steel has launched PRISMA® — a next-generation pre-painted 55% Al-Zn alloy-coated steel solution. PRISMA® not only elevates aesthetics with its high-gloss finish but also offers superior scratch resistance and thermal efficiency, making it ideal for roofing and cladding in modern infrastructure projects.
Designed for Performance and Aesthetic Excellence
Engineered for customised applications, PRISMA® caters to architects and builders seeking bold, aesthetic structures without compromising durability. Its exceptional strength and longevity ensure high performance in diverse environments. Cool Comfort Technology helps maintain cooler interiors and promotes energy efficiency, which is key for India’s climate-sensitive regions.
Driving Sustainability in Construction
With the introduction of PRISMA®, Tata BlueScope Steel reinforces its commitment to replacing harmful conventional materials with eco-friendly, high-performance alternatives. PRISMA® is manufactured at state-of-the-art coated steel plants. It adheres to the highest quality and environmental standards. It is also BIS-certified for assured safety and compliance.
“PRISMA® is a testament to our commitment to delivering advanced, sustainable and high-value steel solutions that cater to India’s evolving infrastructure needs,” said Priya Rajesh, DGM – Marketing & Corporate Communication at Tata BlueScope Steel.
“Our purpose goes beyond delivering quality products—we aim to create lasting impact through #ShelterForAll, ensuring safer and more sustainable roofing solutions for generations to come.”
Key Benefits of PRISMA® at a Glance
- Unmatched Durability: Designed for long-term performance in varied climates
- Cool Comfort Technology: Enhances thermal insulation and energy savings
- Sustainability: A safer, greener alternative to conventional building materials
- Customisation: Meets diverse architectural needs without compromising quality
- Compliance & Safety: BIS-approved for trusted performance and regulatory alignment
Focused on Future Innovation
As per the press release, Tata BlueScope Steel continues to invest in cutting-edge R&D. This investment aims to further enhance PRISMA®’s performance and sustainability. Future plans include introducing new aesthetic variants and expanding applications. The brand also aims to deepen its presence in Tier 2 and Tier 3 markets, where infrastructure demand is rapidly rising.
“We are grateful to our customers for their trust and support. Their encouragement drives us to keep pushing boundaries and deliver best-in-class steel solutions for the evolving needs of the industry,” added Priya Rajesh.
PRISMA® Embodies the Vision of a Smarter, Stronger India
With PRISMA®, Tata BlueScope Steel has made a significant leap. This move supports a smarter, stronger, and more sustainable future for Indian infrastructure. It sets new standards in performance, design, and environmental responsibility.
