Eurofragance officially inaugurated its expanded production facility in Rubí, Barcelona, following a €10 million investment aimed at enhancing capacity, efficiency, and sustainability. The upgrade includes new dosing robots and advanced infrastructure that now enables the company to triple its production output, reinforcing its position as a global leader in fragrance manufacturing.
Meeting Growing Global Demand
With the expansion, the Rubí site now produces 50% of Eurofragance’s global annual output, a strategic move to better serve the growing needs of customers across Europe, Africa, Turkey (EAT), and the Middle East. The increased capacity also allows the company to diversify beyond fine perfumery and handle larger production volumes for other fragrance categories.
Upgraded Infrastructure for People and Performance
The facility has grown by over 2,000 square meters, now featuring newly designed offices and laboratories. These upgrades focus on ergonomics, operational efficiency, and employee well-being.
“Our revamped flagship factory, enhanced by advanced robotics and a reimagined workspace, positions us to meet the market’s rising demand,” said Clara Mena, Chief Operations Officer. “This expansion not only boosts our production threefold but also creates a more modern, efficient, and enjoyable work environment,” Mena added.
Innovation and Automation at the Core
Eurofragance has also embraced cutting-edge automation. Eighty percent of operations at the Rubí plant are now automated, improving process reliability, traceability, and fragrance quality. Santiago Giménez, Global Plant Engineering Manager, highlighted, “This technological leap allows us to optimize resources, including the integration of solar panels that now generate more than a third of our energy needs. We’ve also reinforced our internal systems to ensure business continuity under unexpected conditions.”
Driving Sustainable and Strategic Growth
The expansion reflects Eurofragance’s commitment to technological innovation, operational excellence, and sustainability. By increasing capacity while minimizing environmental impact, the company solidifies its role as a forward-thinking leader in the fragrance industry. As per the press release, the move not only enhances Eurofragance’s manufacturing capabilities but also aligns with its long-term vision for sustainable global growth.
