Hindustan Petroleum Corporation Limited (HPCL) bagged two prestigious national awards—the CII Digital Transformation (DX) Award and the Jagran HiTech Award—for its flagship DriveTrack Plus program. The dual recognition highlights HPCL’s strong focus on digital transformation, customer experience, and technology-led innovation in the retail and mobility ecosystem.
Award Wins Across Customer Experience and Technology Excellence
At the CII Digital Transformation (DX) Awards, DriveTrack Plus earned recognition in the Customer Experience category for Most Innovative Best Practices. In parallel, the program secured the Editor’s Choice Award for Best Use of Technology in a Loyalty Program at the Jagran HiTech Awards, which celebrate excellence across the automobile and mobility technology landscape. Together, these honours reinforce HPCL’s commitment to leveraging digital tools to create meaningful, value-driven customer engagement.
DriveTrack Plus: A Comprehensive Fleet Management Solution
DriveTrack Plus is HPCL’s prepaid fleet card and loyalty program, designed to offer fleet owners a fully integrated and digital-first fleet management solution. The platform enables seamless purchase of fuel and lubricants across HPCL petrol pumps nationwide. It also allows digital recharging of CCMS accounts, with DriveStars digital incentives on every recharge.
In addition to a 0.75% digital incentive, the program delivers a robust suite of benefits, including:
*Accident insurance cover for drivers and co-drivers
*A Transport Management System (TMS) for improved visibility and operational control
*Sadak Ka Sathi (SKS) roadside assistance, supported by a nationwide network of over 18,000 trained mechanics
An NFC-based contactless fueling solution at select outlets, ensuring accurate fueling and billing under HPCL’s assurance of “What is Filled is Billed”
Strengthening Trust Through Technology-Led Solutions
These awards underscore the strength, reliability, and trust associated with the HPCL brand, widely recognised as one of India’s most established and credible trademarks. More importantly, they reaffirm HPCL’s commitment to delivering secure, technology-driven solutions that enhance customer confidence. They also strengthen brand credibility across its extensive retail network.
Driving the Future of Digital Mobility
Through initiatives such as DriveTrack Plus, HPCL continues to advance its digital transformation agenda. The focus is on smarter mobility solutions, enhanced customer experience, and sustainable growth. As per the press release, the recognition further positions HPCL as a leader in digital innovation. It helps the company meet the evolving needs of India’s transport and logistics ecosystem.
