Syensqo has launched Rhodasurf® B7 UP, a new natural and lower-carbon surfactant designed specifically for liquid laundry care products. This launch represents a strategic step toward more sustainable home care ingredients without sacrificing performance.
Key Features of Rhodasurf® B7 UP
Rhodasurf® B7 UP delivers excellent cleaning and wetting performance while significantly lowering environmental impact. Importantly, the new surfactant functions as a drop-in replacement — brands do not need to reformulate existing products or change their supply chains. As a result, laundry care manufacturers can scale more sustainable formulas with minimal disruption.
Certified Sustainability Credentials
Crucially, the product is manufactured at Syensqo’s Moerdijk, Netherlands facility, which recently received ISCC PLUS mass-balance certification. This third-party validation confirms traceability of bio-circular feedstocks and enables the use of bio-based raw materials in the production process. Consequently, Rhodasurf® B7 UP achieves a net CO₂ footprint reduction of over 90% compared with conventional surfactants, all while meeting stringent performance standards. As per a Syensqo press release, this certification helps fast-moving consumer goods companies meet rising market demand for natural and low-carbon laundry care ingredients.
Market Benefits and Compatibility
Furthermore, Rhodasurf® B7 UP is compatible with major ecolabel standards, including Ecocert and Ecolabel, which supports brands in securing certified-sustainable product claims. In addition, the ingredient maintains the same functional specifications that formulators expect from traditional laureth-7 surfactants.
Supporting Circular Innovation
Finally, this launch aligns with Syensqo’s broader strategy to expand its UP Circular Solutions portfolio, which emphasizes integrating bio-circular feedstocks into formulations. By doing so, Syensqo helps its customers decarbonize products responsibly and efficiently.
