Yara India, a fertiliser company and provider of environmental solutions, launched YaraAmplix Optimaris, its first proprietary biostimulant in India under its global YaraAmplix brand. The company unveiled the product at a channel partner meet in Pune, attended by more than 50 agricultural input retailers and dealers from Maharashtra, Madhya Pradesh, Chhattisgarh and Gujarat, along with Yara India’s leadership team.
YaraAmplix: Advancing Sustainable Crop Nutrition
Backed by over 50 years of formulation expertise and more than a decade of research and development in biostimulants, YaraAmplix is designed to improve crop resilience, nutrient uptake and overall crop quality. Additionally, the portfolio supports healthier soils and helps crops adapt to environmental stress.
Yara differentiates its biostimulant portfolio through specialised formulation processes and carefully sourced natural ingredients, including seaweed and plant extracts, which undergo extensive testing. These solutions complement the company’s existing offerings while supporting regenerative agriculture, climate resilience, soil health and efficient resource utilisation.
YaraAmplix Optimaris: Supporting Crop Growth and Resilience
YaraAmplix Optimaris is a liquid foliar formulation developed using bioactive components extracted from the seaweed Ascophyllum nodosum. It aims to stimulate plant growth, improve fruit size and quality, and help mitigate the effects of abiotic stress by preparing plants to withstand challenging environmental conditions. Furthermore, the product is suitable for organic agriculture and carries European CE marking certification.
Strengthening Support for Indian Horticulture Growers
Sanjiv Kanwar, Managing Director, Yara South Asia, highlighted the growing challenges facing Indian horticulture growers due to climate variability and the need to maintain consistent crop yields and quality. He said, “Indian horticulture growers are facing rising climate variability while striving to deliver consistent yield and quality. At Yara, our mission is to support sustainable food production that addresses today’s challenges while safeguarding grower prosperity for future generations. YaraAmplix Optimaris exemplifies this mission which is scientifically validated solution to our crop nutrition offering, delivering the quality and efficacy that growers and our channel partners expect from the Yara brand. Our channel partners are the closest link to farmers, and we are pleased to introduce YaraAmplix Optimaris to them first.”
Phased Market Rollout Across India
Yara India will initially make YaraAmplix Optimaris available in Maharashtra from November 2026. Subsequently, the company plans to expand its commercial availability to Himachal Pradesh, Madhya Pradesh, Chhattisgarh, Jammu & Kashmir, Kerala, Tamil Nadu and Karnataka during the first quarter of 2027. As reported by agrospectrumindia.com, with this launch, Yara India aims to strengthen its crop nutrition portfolio and provide growers with innovative biostimulant solutions that support crop productivity and sustainable agriculture.
