Amara Batteries Ltd, a well-known industrial and automotive battery manufacturer, has officially changed its name to Amara Raja Energy & Mobility Ltd (ARE&M). The renaming is aimed at better representing the company’s evolution beyond batteries, encompassing a more comprehensive presence in the energy and mobility sectors.
In the last two years, ARE&M has executed a deliberate strategy to diversify its product and service offerings. The expansion now includes a diverse range of solutions and products such as automotive batteries, industrial batteries, battery energy storage solutions, the manufacturing of lithium-ion cells, a comprehensive array of electric vehicle chargers, assembly of lithium-ion battery packs, renewable energy storage solutions, battery management systems, and lubricants.
VikramadithyaGourineni, Executive Director New Energy Business commented, “Our transition to Amara Raja Energy & Mobility is more than merely a name change; it signifies our shift away from being solely focused on batteries and underscores our commitment to becoming a leading enterprise in integrated solutions in these sectors. We are dedicated to providing significant momentum, beginning with taking leadership in the rapidly growing Light Electric Vehicle (LEV) segment where our products have already demonstrated their effectiveness”.
As reported by Business Standard, in November 2022, Amara Raja Advanced Cell Technologies Pvt Ltd (ARACT), a subsidiary of ARE&M, was established with the primary objective of supervising the lithium-ion initiatives. The company is in the process of setting up a massive 16 GWhgigafactory dedicated to the production of cells and battery packs. The brand also intends to establish a research and development centre named E Positive Energy Labs to support these initiatives.
