Dabur India announced a refreshed growth strategy that places strong emphasis on mergers and acquisitions (M&A), premiumisation, and a sharper focus on its core brands. The FMCG giant aims to build a “future-fit” portfolio by expanding into high-growth, high-margin segments while exiting underperforming businesses.
Vision 2028: Driving Sustainable Growth
Outlining the company’s strategic vision, Dabur CEO Mohit Malhotra stated, “We have undertaken a comprehensive refresh of our Vision strategy as we look ahead to the next phase of growth. Our goal is to achieve sustainable double-digit CAGR in both topline and bottomline by FY28.”
To realise this ambition, Dabur will aggressively explore inorganic growth opportunities, particularly in new-age healthcare, wellness foods, and premium personal care. “We will pursue M&A that is revenue-accretive — deals that substantially boost our topline and help us build a portfolio that resonates with the new generation,” Malhotra added.
Premiumisation at the Core of Portfolio Strategy
Alongside M&A, the company is prioritising premiumisation across its product categories. Dabur plans to invest heavily in enhancing its offerings by introducing contemporary and benefit-led innovations.
In the hair care segment, the company will venture into serums, conditioners, and masks. In oral care, it will focus on benefit-driven toothpastes, while beverages will see expansion of the Activ range. The healthcare portfolio will grow with the inclusion of gummies, powders, and effervescent formats.
Exiting Non-Core and Underperforming Segments
As part of this strategic overhaul, Dabur will exit underperforming businesses that no longer align with its long-term growth plans. Categories such as baby and adult diapers, Vedic tea, and Dabur Vita will be phased out, allowing the company to reallocate resources towards high-potential segments.
Bold Bets in Health and Wellness
Health and wellness remain key growth pillars. Dabur plans to ramp up its presence in this space by expanding its Hajmola franchise, health juices, and Shilajit-based products. It also aims to address emerging consumer needs in gut health, heart health, stress management, and lifestyle-related wellness.
Strengthening Channels and Rural Penetration
Dabur India is doubling down on emerging channels such as e-commerce and quick commerce, while consolidating its distributor network to improve returns in general trade. “We are seeing rural demand outpace urban, and signs of a recovery in urban consumption are also emerging,” Malhotra noted.
As reported by thehindubusinessline.com, he added that moderating inflation and favourable fiscal measures like tax cuts are expected to boost consumer sentiment, setting the stage for a gradual improvement in demand in the coming quarters.
