Eternis Expands into Personal Care as Part of Growth Strategy

Eternis Fine Chemicals Ltd. (Eternis) announces the successful acquisition of 100% shares of Sharon Personal Care (Sharon PC).

Sharon PC boasts innovation labs and manufacturing facilities in Italy and Israel, along with distribution hubs in the US, Italy, Germany, and France.

With an extensive global network, the acquisition significantly enhances Eternis’ presence in the personal care industry.

Strengthening Global Footprint and Capabilities

The strategic move reinforces Eternis’ global footprint while capitalizing on Sharon PC’s
multi-location research labs, manufacturing excellence, and distribution platforms.

By leveraging these resources, Eternis aims to serve its customers better and diversify its offerings into the burgeoning personal care segment, aligning with evolving consumer needs.

Leadership Voices Optimism

Rajen Mariwala, Managing Director, Eternis stated, “As we step into 2025, this milestone marks another significant overseas acquisition in our growth journey. It’s an exciting chapter for Eternis”.

CEO Wilfrid Gambade echoed, “We are thrilled to welcome Sharon PC into our family. This partnership enhances our portfolio and aligns with our commitment to sustainability, innovation, and quality. It uniquely positions us for growth, especially in Europe and the US, where we can now offer an expanded range of products”.

A Perfect Strategic Fit

Sharon PC, CEO Naama Eylon noted, “Our combined manufacturing and distribution network across India, Europe, Asia, and the US will strengthen our supply chain and enable us to reach more customers, particularly in the Asia-Pacific region. Together, we are poised for growth and innovation”.

Eylon also highlighted the synergies between the two companies, emphasizing their shared focus on customer centricity, agility, and sustainability.

Preserving Brand Identity with a Fresh Perspective

Sharon PC will continue operating under its current brand name, infused with elements of Eternis’ identity.

This approach ensures continuity while integrating the strengths of both companies. The two business units will focus on their respective markets – aroma chemicals and personal care – while driving innovation and meeting consumer demands.

Positioning for Future Growth

With a growing emphasis on wellness and self-care, the personal care segment is experiencing rapid expansion.

The acquisition positions Eternis to anticipate and fulfill tomorrow’s consumer needs through innovation and a robust product portfolio.

As a family-owned leader in the fragrance and flavour industry, Eternis, operated by the Mariwala family, is charting a new course for growth with this strategic partnership.

As per the press release, the combined resources and shared vision promise a brighter future for both Eternis and Sharon PC, enriching lives with care.