Eurofragance has appointed Pelegrí Granel as its new Senior Perfumer, bringing extensive experience in fragrance creation. His expertise enhances the company’s Home Care Perfumery team while also offering valuable insights into personal care fragrances. The strategic hire reflects Eurofragance’s commitment to innovation and adaptability in the evolving global market.
A Cross-Category Expert Joins Eurofragance
Granel’s arrival marks a key step in Eurofragance’s strategy to expand its Home Care portfolio. Recognized for his versatility across both personal and home care fragrances, he introduces a fresh, innovative approach to scent creation. His broad expertise will help diversify the company’s offerings and strengthen its competitive edge.
A Vision for the Future of Home Care Fragrances
Granel stated, “I am thrilled to join the Eurofragance team and contribute to the Home Care category—an exciting area where the company is investing heavily.” He believes that in a rapidly evolving industry, each project requires a unique, creative approach driven by intuition and adaptability.
Home as a Sanctuary: A Shift in Consumer Preferences
Granel highlights the increasing significance of home as a space for well-being. The pandemic reinforced this trend, prompting consumers to transform their homes into personal sanctuaries. As a result, demand for Home Care products – such as scented candles and fabric softeners has surged. Beyond functionality, consumers now seek emotional and sensory experiences from these products, a preference once exclusive to Personal Care.
Meeting New Challenges in Fragrance Creation
Regulatory restrictions and evolving consumer expectations present fresh challenges for perfumers. Granel noted, “Consumers no longer just want effectiveness; they also desire emotional well-being, a quality once associated only with Personal Care but now increasingly sought after in Home Care products”.
A Strategic Addition to the Creation Team
Dolors Costa, Chief Fragrance Development and Innovation Officer at Eurofragance, said, “Pelegrí Granel brings invaluable industry experience that will be crucial in strengthening our Home Care expertise.” She added, “With his addition, we take another step toward delivering exceptional fragrance solutions while maintaining the highest standards of quality and innovation”.
Commitment to Excellence and Innovation
With Granel’s appointment, Eurofragance continues to build a team of specialized Perfumers who combine creativity, technical mastery, and deep market understanding. As per the press release, the strategic move reinforces the company’s dedication to excellence and innovation in the global fragrance industry.
