JSW Paints will acquire Akzo Nobel India’s decorative paints division, making a strategic move that will reshape the Indian paint industry’s competitive landscape.
Strengthening Market Position
JSW Paints will become the fourth-largest player in India’s decorative paints segment with this acquisition. It will also become the second-largest player in the industrial coatings sector. The deal involves purchasing a 74.76% stake from Akzo Nobel NV, a Dutch multinational known globally for its Dulux brand and strong presence in the paints and coatings industry.
Akzo Nobel’s Strategic Realignment
Akzo Nobel had been reviewing its South Asia portfolio, with plans to exit the decorative business in India under consideration for some time. This divestment aligns with its global portfolio optimization strategy. The two companies are currently working to finalize the deal, which is expected to be announced by mid-June, within a 30-day exclusivity period.
Market Impact and Future Outlook
Akzo Nobel India currently holds a 7% market share and ranks as the fourth-largest paint company in India. Its diverse portfolio includes decorative paints, automotive and specialty coatings, and industrial coatings. It also covers marine, protective, yacht, and powder coatings.
As reported by ceoinsightsindia.com, the acquisition will strengthen JSW Paints’ footprint across multiple verticals. It will also intensify competition in a fast-growing market, especially as global and domestic players continue to expand their capabilities.
