For nearly 100 years, Lubrizol has created exceptional value by merging life and science. The company has developed sustainable solutions that enhance mobility, improve well-being, and enrich modern life. Today, Lubrizol celebrates this legacy with a refreshed brand identity, featuring a new logo, a compelling tagline, and a brand story that honors its past while embracing the future.
A New Brand Promise
“This exciting brand evolution reflects Lubrizol’s commitment to those we work with and those we enable,” said Rebecca Liebert, Lubrizol President & CEO. The company’s new tagline, ‘Imagined for Life. Enabled by Science.™’, underscores its impact on everyday life and the science that drives its success. Lubrizol’s refreshed brand identity builds upon its reputation for technical innovation, quality, and strong partnerships, all delivered by an experienced and dedicated team.
A Legacy of Breakthrough Solutions
Lubrizol’s journey began in a small Cleveland garage, where the company created its first automotive solutions to lubricate leaf springs in early automobiles. Nearly a century and thousands of patents later, Lubrizol continues to pioneer innovations that make a global impact. Lubrizol remains at the forefront of science-driven solutions. It ensures clean drinking water and enables efficient transportation. The company also advances modern infrastructure, supports essential medicines, and enhances everyday consumer products.
Everyday Life, Powered by Lubrizol
“Whether it’s the car you drive, the shampoo you use, or the running shoes you wear, most people interact with Lubrizol-enabled products dozens of times a day,” Liebert added. “People may not always recognize our contributions, but they are undeniable. The world depends on Lubrizol and our talented teams.”
A Global Commitment to Innovation
Lubrizol serves customers in over 100 countries, operating from more than 50 sites worldwide. As per the press release, the company remains dedicated to addressing both local and global needs. It ensures its solutions continue to shape industries and improve everyday life for generations to come.
