Mitsui Chemicals, Inc. has established a Coating Technical Center (CTC) in Gurugram, Haryana, through its subsidiary Mitsui Chemicals India Pvt. Ltd. (MCIND). The company held an opening ceremony to mark a significant step toward enhancing its technical support capabilities in coatings and engineering materials.
Meeting the Rising Demand for Sustainable Packaging
With growing environmental concerns and str icter government regulations, India is witnessing a surge in demand for sustainable packaging solutions. Businesses are actively seeking alternatives to disposable plastic, driving the need for innovative materials. The CTC will serve as a key hub to address these challenges by offering cutting-edge technical support tailored to the Indian market.
State-of-the-Art Technology for Localized Support
The new center features advanced coating machines that accommodate various coating methods, including:
- Gravure
- Reverse gravure
- Air knife
Additionally, the CTC houses high-tech analyzers, allowing Mitsui Chemicals to resolve customer issues quickly. Previously, customers had to send products to Japan for testing and evaluation. Now, local testing will ensure faster solutions and improved efficiency.
Driving Innovation in Coating Technologies
Beyond providing technical support, the CTC will focus on research and development (R&D) to advance the latest coating technologies. The center will also offer expert guidance on maximizing the benefits of Mitsui Chemicals’ products, helping customers enhance their own processes and solutions.
Transitioning from Supplier to Solutions Provider
With the launch of the CTC, MCIND is evolving from a raw material supplier into a full-fledged solutions provider. By continuously enhancing its technical capabilities, developing new products, and establishing research centers, Mitsui Chemicals aims to strengthen its footprint in India, a critical market in the Global South.
Expanding Reach to the Middle East and Africa
Mitsui Chemicals also plans to expand its technical support beyond India, with a focus on the Middle East and Africa. As per the company press release, by leveraging its expertise in coating technologies, the company is set to play a pivotal role in addressing global challenges related to sustainability and advanced materials.
