US based customer experience technology firm, Nextiva, launched its largest facility outside the United States. The new 35,000-square-foot innovation hub in Bengaluru underscores India’s critical role in Nextiva’s global strategy, particularly in shaping the company’s product and technology roadmap.
Centre of Excellence for AI and Customer Engagement
The Bengaluru hub will serve as a Centre of Excellence (COE), concentrating on advancing Nextiva’s AI-powered customer engagement tools and platform capabilities. With a robust focus on artificial intelligence, the hub will drive product development initiatives aimed at transforming the customer experience landscape.
India’s Strategic Role in Nextiva’s Future Offerings
India is now at the forefront of several key initiatives within Nextiva’s development pipeline. Notably, a major AI-led customer experience innovation is slated for a global launch in late 2025. This reinforces India’s emerging position as a global technology hub, central to shaping the future of AI-driven customer experience solutions.
Global Impact and Regional Adoption
Nextiva Unified Customer Experience Management (Unified-CXM) platform is already empowering over 1,00,000 businesses globally, facilitating more than 10 billion customer interactions annually. Leading Indian enterprises such as Tata Play, ITC, Xiaomi, and Cred have embraced Nextiva’s platform, reflecting its widespread regional adoption and global relevance.
Strengthening India’s Tech Powerhouse Status
The opening of the Bengaluru innovation hub strengthens Nextiva’s presence in India. It also highlights the country’s rising prominence in the global tech landscape. As reported by projectstoday.com, AI is shaping the future of customer experience. India’s role in driving innovative solutions will be key to Nextiva’s success.
