Recyclekaro Group has introduced Reloop, a new direct-to-consumer digital platform designed to simplify and scale up e-waste and battery recycling across India. Starting in Hyderabad, the initiative will soon expand to Mumbai, Bengaluru, Pune, and the Delhi NCR region.
Easy Pickups, Green Rewards
Through Reloop, users can schedule doorstep pickups for old electronics—whether they want to sell or donate them. Each recycled item earns users Green Points, which can be redeemed as coupons and vouchers. Reloop also offers options for community recycling drives. These support schools, residential societies, and workplaces, making recycling a collective and engaging effort.
Making Recycling Fun and Impactful
To turn recycling into a habit, Reloop features a gamified experience with milestone rewards, ambassador badges, and selfie zones. Users also get access to an Eco Impact Tracker, a unique tool that shows their individual contributions in carbon and waste savings.
A Smart Solution for Businesses Too
Reloop isn’t just for individuals. Businesses can integrate recycling into their CSR initiatives through the platform and receive digital appreciation certificates along with access to real-time dashboards tracking impact. The app is multi-lingual and offers a seamless user experience. It uses AI-powered tools like image recognition and smart logistics from pickup to processing.
Powering India’s Zero-Waste Future
“With Reloop, we’re empowering citizens to become active participants in the recycling ecosystem,” said Rajesh Gupta, Founder and Director of Recyclekaro Group. “We’re turning everyday recycling into a habit—simple, convenient, and meaningful.”
As reported by manufacturingtodayindia.com, Recyclekaro already handles over 7,500 tons of e-waste and 4,200 tons of Li-ion battery waste annually. The company is now set to amplify citizen-led recycling efforts and make a significant leap toward India’s zero-waste future.
