Vipul Organics Limited, a specialty chemicals company in the pigments and dyes segment, has ventured into the paper segment in the domestic market. Vipul Organics worked closely on its product innovation and over a period of 12-18 months created product lines completely focused on the segment, before launching them into the market.
The press release stated that paper dyes are dyes used to change or add to the colour of paper. Paper dyes are coloured matter soluble in the medium of application. “With so much excitement in the category, it was obvious that we had to seriously look at the paper business. We were gratified by client response and are already working with the leading players in the segment. This also forced us to go back to the drawing board to create a strong R&D lab which looks at customer requirements and create solutions to their pain points. A state-of-the-art lab is being set up and will be fully functional shortly”, commented Vipul P Shah, Chairman and Managing Director, Vipul Organics Limited.
