WIKA India, one of the leading manufacturers of pressure and temperature measuring instruments, bagged the “Award for Marketing Excellence – Instrumentation Sector” at the National Awards for Excellence in Branding and Marketing held by CMO Asia.
As per the press release, the award is a testament to the company’s initiatives and achievements that involved novel marketing initiatives to establish market awareness and attain desired market share with the fast developsing instrumentation market in India.
“We are happy to receive the leadership position in marketing right within the instrumentation industry and the award is a testimony of the various strategic measures that the company’s marketing department has been taking in the last few years,” commented Prashant Sinha, Head of Marketing, WIKA India.
Sinha added, “We make sure that all our marketing campaigns and other initiatives are targeted at speaking directly with customers across industries to explain how WIKA’s 75 years of experience in the global marketplace can be applied to the India-specific requirements”.