cultsport, a performance wear brand from the house of cult.fit, has launched a collection of running and training shoes with insoles made of BASF’s Elastopan® PU system. When made with Elastopan, the insole is 25% lighter than similar materials yet delivers better shock absorption and up to 50% higher rebound, so consumers experience greater comfort and more power with each stride when wearing the cultsport running and training shoes.
“Our extensive research of the cult.fit fitness community in India shows that the greatest need in performance footwear is comfort and support,” said Puspen Maity, Business Head, cultsport. “Running and training shoes that provide bounce, support, and flexibility enable a comfortable workout or satisfying running session. With BASF’s Elastopan in the insole of the running and training shoes, we have achieved the high level of comfort our consumers in India are looking for in their shoes.”
The materials are easy to process and enables optimal setting time which minimizes wastage.
“Our cooperation with cultsport showcases BASF’s commitment to our customers and how we have the right material to suit their requirements. We are excited to support rising industry trailblazers by bringing their innovative ideas to fruition,” said Minli Zhao, Vice President, Consumer Industry, BASF Performance Materials, Asia Pacific.
