Birla Carbon, manufacturers and suppliers of high-quality carbon-based solutions, launched continua™ 8030 SCM, a circular material designed to address the growing sustainability needs of customers across the Indian subcontinent and Asia.
After the launch of the continua™ brand in 2021, Birla Carbon is now expanding its circular product offering from India. Continua™ 8030 SCM reinforces Birla Carbon’s commitment to innovation through sustainability, positioning the business as a reliable partner in supporting customers globally to achieve their sustainability goals.
Rajeev Sonthalia, Director, Birla Carbon said, “As part of the Aditya Birla Group, and its purpose to be a Force For Good, our commitment at Birla Carbon is to embed circularity and sustainability in our innovation strategy. This will not only address the growing market needs for sustainable solutions but also have a positive impact on our planet. To achieve our ambitious goals, we realize that partnerships are critical in our evolution through the sustainability landscape, and this launch demonstrates our commitment and work in this direction”.
John Loudermilk, President and Chief Executive Officer Birla Carbon added, “Continua™ 8030 marks a significant milestone in our sustainability journey across India and Asia. This product exemplifies Birla Carbon’s commitment to delivering high-quality, sustainable solutions at scale that empower our customers to increase the recycled content in their own products while maintaining operational efficiency.” He further added, “With our partner Finster, we aim to set a new benchmark for sustainability and quality in the region. It truly reflects our purpose of ‘Share the Strength,’ and we look forward to engaging with our customers to turn sustainability and circularity into measurable realities through continuous innovation”.
Key features of Continua™ 8030 SCM include:
- Sustainability Commitment: As part of Birla Carbon’s sustainability pledge, Continua™ 8030 SCM enhances the content of circular products, aiding customers in their environmental stewardship efforts.
- Security of Supply in Large Volumes: Continua™ 8030 SCM is manufactured locally in India, ensuring a steady supply of large volumes in high-quality that meet the rigorous demands of various industries.
- Quality Consistency: Stringent control over feedstock, and highest operational standards ensure consistent delivery lot to lot.
- Comprehensive Technical Support: Birla Carbon provides robust technical handholding to facilitate smooth product integration, thus optimizing performance across different applications.
- Advanced Quality Assurance: Supported by state-of-the-art laboratories and quality control measures, Continua™ 8030 SCM guarantees top-tier quality and reliability.
- Customized Solutions: Blended solutions tailored to meet both, operational and sustainability needs.
Vishesh Agarwal, CEO, Finster Black Pvt Ltd stated, “Continua™ 8030 SCM aligns perfectly with our sustainability objectives, and this partnership highlights our shared commitment to driving sustainability and innovation in the tire recycling industry in India. Birla Carbon’s expertise and support are invaluable as we work together to enhance our production capabilities”.
As per the press release, through this strategic joint venture, ContinuaTM is now available for customers in India and Asia to achieve their sustainability targets and make circularity a reality.
