Hubergroup Chemicals expanded its specialty chemicals portfolio with the launch of ELARA, a new brand of high-performance additives designed for coatings, printing inks, and adhesives. The company will officially debut ELARA at PAINT INDIA 2026 in Mumbai, positioning the range as a clearly structured additive platform that helps formulators navigate today’s complex technical, regulatory, and sustainability challenges.
From Ink Raw Materials to Comprehensive Solutions Partner
With ELARA, hubergroup Chemicals takes a decisive step in its strategic evolution—from a supplier of printing ink raw materials to a comprehensive solutions partner for the coatings and adhesives industries. As global markets demand higher performance, stricter regulatory compliance, and improved sustainability, additives have become the critical enablers behind modern formulations. Recognizing this shift, the company has developed ELARA to combine scientific precision, formulation efficiency, and practical usability across diverse applications.
Premal A. Desai, CEO of hubergroup, emphasized, “With ELARA, we are taking another decisive step in our transformation. We are expanding beyond traditional applications and positioning hubergroup Chemicals as a future-oriented partner for formulators worldwide. ELARA reflects our ambition to shape chemistry responsibly while enabling customers to innovate with confidence.”
Additives: The Silent Enablers of Modern Formulations
Additives play a decisive role in ensuring dispersion quality, wetting performance, process stability, and surface finish in coatings and ink systems. Through ELARA, hubergroup Chemicals consolidates its deep expertise in polymer chemistry and surface chemistry into an application-driven additive platform tailored to defined formulation challenges. The name ELARA, inspired by one of Jupiter’s moons, symbolizes stability, precision, and orientation within complex systems. Each additive has been engineered for a clearly defined function, delivering maximum impact both as a standalone solution and as part of a balanced formulation.
A Structured Portfolio for Defined Formulation Challenges
Under the claim “Shaping chemistry. Expanding horizons.”, ELARA introduces three core additive lines:
ELARA Disperion 400
Designed for non-aqueous systems, these dispersing agents support organic and inorganic pigments, carbon blacks, extenders, and matting agents. They enable:
*High pigment loading
*Excellent color development
*Robust process stability
*Compatibility with solvent-based, solvent-free, and UV/EB systems
ELARA Disperion 500
These aqueous dispersing agents deliver:
*High color consistency
*Reproducible formulation quality
*Broad binder compatibility
*Suitability for VOC-free and biocide-free systems in coatings and printing inks
ELARA Wetora 300
These versatile wetting agents improve:
*Substrate wetting
*Uniform pigment incorporation
*Reduction of surface defects
*Performance across water-based, solvent-based, solvent-free, and UV-curable systems
Franziska Trapp, Technical Marketing Manager Coatings at hubergroup Chemicals, explained, “ELARA represents a new level of system understanding. Each additive line balances technical performance, regulatory compliance, and processing efficiency—designed around the real-world needs of formulators.”
Sustainability and Regulatory Alignment at the Core
The ELARA range reflects hubergroup Chemicals’ commitment to responsible chemistry. Many grades are solvent-free or VOC-reduced, aligning with global sustainability goals and evolving environmental regulations. At the same time, the portfolio ensures broad compatibility across solvent-based, water-based, and UV-curable systems, offering formulators both flexibility and security of supply.
A Scalable Additive Platform with a Growth Roadmap
ELARA is designed as a scalable and future-ready additive system. hubergroup Chemicals has already outlined a clear development roadmap that includes:
*Defoamers
*Humectants
*Rheology modifiers
The forward-looking expansion will enable the platform to address both current and emerging needs in coatings, inks, and adhesives. The ELARA portfolio will be available globally starting March 2026, supported by dedicated technical experts who provide formulation guidance and performance optimization across application areas.
Strengthening Innovation in Specialty Additives
As per the press release, with the launch of ELARA, hubergroup Chemicals reinforces its position as a technology-driven partner for the coatings and printing industries. By combining precision chemistry, sustainability, and application expertise, the company is actively shaping the future of high-performance additives and advanced formulations.
