Global fragrance manufacturer Eurofragance appointed Shekhar Srinivasan as Managing Director for India. The appointment underscores the company’s commitment to expanding its presence in India, one of its fastest-growing markets and a key pillar of its global growth strategy. Since entering the Indian market in 2018, Eurofragance has established a strong local presence with a team of more than 50 professionals serving customers across the fine fragrance, personal care, and home care segments.
Industry Veteran Brings Over Two Decades of Leadership
Shekhar Srinivasan joins Eurofragance with more than 20 years of international leadership experience spanning the specialty chemicals, fragrance, and consumer goods industries. Throughout his career, he has successfully led business expansion, commercial transformation, and strategic growth initiatives across global markets. Expressing his enthusiasm about the new role, Srinivasan said India is one of the world’s most dynamic and rapidly evolving fragrance markets, offering significant growth opportunities.
He added that Eurofragance’s entrepreneurial culture, customer-centric approach, and focus on innovation position the company strongly for future growth. He also expressed his commitment to working closely with customers and the local team to accelerate sustainable business growth, strengthen strategic partnerships, and drive the company’s next phase of expansion in India.
Focus on Business Expansion and Manufacturing Growth
As Managing Director, Srinivasan will lead Eurofragance’s India operations with a focus on expanding the company’s market presence, strengthening customer relationships, and driving long-term business growth. In addition, he will oversee strategic initiatives, including the development of Eurofragance’s new manufacturing facility in India, which is expected to enhance local production capabilities and support the company’s growing customer base.
CEO Highlights Strategic Importance of India
Joan Pere Jimenez, CEO of Eurofragance, welcomed Srinivasan to the company and highlighted the strategic significance of the Indian market. He said Srinivasan’s extensive industry experience, global perspective, and proven leadership in managing complex businesses would help build on Eurofragance’s strong momentum in India while reinforcing its position in one of the world’s fastest-growing fragrance markets.
Strong Background in Specialty Chemicals and Fragrances
Before joining Eurofragance, Srinivasan served as Global Business Head at Godrej Industries (Chemicals), where he managed an international business portfolio and delivered significant improvements in revenue growth and profitability. Earlier in his career, he held leadership positions at DSM-Firmenich, Ingevity India, Aranca, and PetroTel Inc., gaining extensive expertise in specialty chemicals, fragrances, and global business development.
Reinforcing Eurofragance’s Growth Strategy in India
With the appointment of Shekhar Srinivasan, Eurofragance aims to accelerate its expansion in India by strengthening customer partnerships, enhancing local manufacturing capabilities, and delivering innovative fragrance solutions across key consumer segments. As per the press release, the leadership change reflects the company’s long-term commitment to investing in one of the world’s most promising fragrance markets while supporting sustainable business growth.
