Coromandel International Limited, one of India’s leading agri-solutions providers, has entered into a strategic partnership with Samunnati Agri Value Chain Solutions Private Limited, an agri-ecosystem platform, to strengthen access to quality agricultural inputs for Farmer Producer Organisations (FPOs) across the country.
The two organizations recently signed a Memorandum of Understanding (MoU) to facilitate the supply, promotion, and distribution of agri-inputs through Samunnati’s extensive FPO network. The agreement was signed by Madhab Adhikari, EVP & Business Head (Fertiliser, SSP & Nano), Coromandel, and Suresh Rajagopalan, Executive Director, Samunnati, in the presence of Narayanan Vellayan, Executive Director – Crop Nutrition, Coromandel.
Expanding Market Access for Farmers and FPOs
Through the collaboration, Coromandel will leverage its expertise in crop nutrition, crop protection, and agri-services to improve the availability of high-quality agricultural inputs. At the same time, Samunnati will utilize its strong network of FPOs to enhance market reach and create greater value for farmers and rural enterprises. By combining their strengths, the two companies aim to build a more efficient and resilient agricultural ecosystem while addressing the evolving needs of India’s farming community.
Promoting Technology Adoption and Sustainable Agriculture
Beyond product distribution, the partnership will focus on customized marketing initiatives, product demonstrations, and technology adoption programs. These efforts are designed to help farmers embrace modern agricultural practices, improve productivity, and support long-term sustainability. Furthermore, the collaboration seeks to encourage knowledge sharing and awareness programs that can accelerate the adoption of innovative farming solutions across rural India.
Supporting Financial Inclusion in Agriculture
As part of the broader partnership, Samunnati Finance Private Limited may extend financial assistance to eligible FPOs and other agri-ecosystem participants for procuring Coromandel products. These financing arrangements will be subject to separate agreements and applicable regulatory requirements. This integrated approach is expected to improve access not only to quality inputs but also to financial resources, enabling farmers and FPOs to make informed investment decisions for their agricultural operations.
Leadership Perspectives
Narayanan Vellayan, Executive Director – Crop Nutrition, Coromandel, said, “This partnership with Samunnati aligns with our commitment to delivering innovative and sustainable agri-solutions to farmers across India. By combining Coromandel’s strong product portfolio and field expertise with Samunnati’s deep engagement with FPOs and agri value chain participants, we aim to improve access to quality inputs and support the growth of a more resilient and efficient agri ecosystem.”
Suresh Rajagopalan, Executive Director, Samunnati, added, “At Samunnati, we are committed to enabling collective prosperity across the agri ecosystem. Our collaboration with Coromandel will help strengthen last-mile access to quality agri-inputs, promote sustainable farming practices, and create greater value for FPOs, Village Level Entrepreneurs (VLEs), and farmers through integrated market linkage and financial inclusion solutions.”
Building a Stronger Agricultural Value Chain
The partnership between Coromandel and Samunnati marks an important step toward strengthening India’s agricultural value chain. As per the press release, by improving access to quality agri-inputs, enabling financial inclusion, and promoting sustainable farming practices, the collaboration aims to empower FPOs, enhance farmer productivity, and contribute to the long-term growth of the rural agricultural economy.
