JSW Paints, an environment-friendly paints company and part of $23 billion JSW Group has recorded a five times higher than industry growth in business since its launch five years ago. After crossing ₹1,000 crore in FY22, JSW Paints has now hit an ₹2,000 crore run rate within fifteen months. The company is on track to close FY24 with a turnover higher than ₹2,000 crore.
The company is confident of achieving its next ₹1,000 crore of revenue in an even shorter time period, having already crossed the ₹1,500 crore mark within nine months in the current fiscal. The milestones place JSW Paints in a unique position and sets the company up well to move from its current spot of being the sixth largest paints player in India to becoming one among the largest four players within the next few years.
Parth Jindal, Managing Director, JSW Paints said, “Our pioneering efforts to build a strong holistic water-based paints portfolio has placed us in a commanding position to service the fast-evolving preferences of Indian consumers. It’s a moment of great pride that JSW Group’s first true consumer-facing business has been so well received across the country enabling us to cross the ₹2,000 crore revenue so quickly from when we entered the market. We are committed to our vision of building JSW Paints as the leading paints company of the future that will continuously set new trends in the industry. Our core strategy of continuous innovation and wide-ranging disruptions are delivering promising results”.
As per the press release, the company continues to launch new products to complement its ‘Simple-Swift-Sure’ range. Over the recent past, it brought in more than twenty new products across markets. The company continues to focus on selling a wide range of interior, exterior wall, wood and metal finishes as well as waterproofing products and surface preparation and treatment related ancillaries.
AS Sundaresan, Joint Managing Director and CEO JSW Paints said, “Our promise to offer the best quality in every product segment has been much appreciated. We will continue to bring in transparency with our thoughtful disruptions like ‘Any Colour One Price’. Our efforts will continue to empower the consumers to be more involved and make an informed choice. We are confident that they will continue to discover that JSW Paints offers the very best, as over a million happy households have already experienced this year”.
