Sun Chemical expanded its SunPURO® naturals product line to meet the beauty industry’s growing need for responsibly sourced natural colorants in cosmetic and personal care formulations.
SunPURO® Natural Carotene O N70-2317 is a farmed beta carotene, derived from dunaliella salina algae. A globally approved natural colorant that imparts a warm orange hue, SunPURO® Natural Carotene O N70-2317 delivers vivid color from yellow to orange and antioxidant properties which can be used in both color cosmetics and skincare products.
As per the press release, SunPURO® Natural Carotene BTO N70-2527 is a natural, orange-red colorant made through the bio-fermentation of beta carotene. The bio-fermentation process allows for enhanced yield while minimizing the product’s environmental impact.
“We’re happy to add two new products to our SunPURO® Naturals family” said Edward Webb, Global Director, Cosmetics at Sun Chemical. Webb added, “With sustainability as a pillar in Sun Chemical’s strategy, we strive to provide natural solutions with less impact on the environment. Providing ingredients made through bio-fermentation allows for sustainable innovation in the naturals space. We look forward to introducing more colorful and natural solutions to the beauty industry”.
