India’s nutraceutical and food supplements market is poised for significant expansion in the coming years. According to Viju Jacob, Executive Chairman of Synthite Industries, the domestic nutraceutical sector could grow exponentially and reach ₹1.1 lakh crore by 2030, driven by rising health awareness and changing consumer lifestyles. Synthite Industries, a global leader in spice oleoresins, entered the nutraceutical space about eight years ago with its health supplement brand NatXtra. Since then, the company has steadily expanded its presence and built a ₹70 crore business in this segment.
Expanding Global Presence with NatXtra
As demand for nutraceutical products continues to rise worldwide, Synthite has been actively strengthening its global footprint. Today, NatXtra products are available in Walmart stores across the United States as well as in several markets in West Asia. Over the years, the company has introduced around 30 products across multiple health categories, positioning NatXtra as a growing player in the global nutraceutical industry. One of the brand’s major successes has been its flagship diabetic support supplement, NatXtra Gymne-Mag D, which has helped the company emerge as a market leader in the diabetic supplement category. In addition, the brand’s strong digital marketing strategies have played a crucial role in accelerating growth and improving consumer engagement.
India Remains the Primary Growth Market
While Synthite continues to expand internationally, the company remains firmly focused on the Indian nutraceutical market, which is witnessing rapid growth. Jacob noted that increasing health awareness, preventive healthcare trends, and a growing middle-class consumer base are fueling demand for nutritional supplements across the country. As a result, the company has set ambitious targets. Synthite’s nutraceutical division aims to achieve a turnover of ₹400 crore within the next two years, reflecting the strong growth potential of this segment.
Entry into the Fast-Growing Gummy Supplements Segment
To capitalize on emerging consumer preferences, NatXtra has also expanded into the rapidly growing gummy supplements category. The company has introduced gummies targeting several health needs, including Ashwagandha-based stress support, gut health improvement, PCOS management and Vitamin C immunity support. These products cater particularly to younger consumers and lifestyle-focused buyers, who increasingly prefer convenient and palatable supplement formats.
Gut Health Emerges as a Key Growth Segment
Among the various product categories, gut health supplements have emerged as one of the strongest growth drivers for the company. Globally, the gut health market is currently valued at around $18.36 billion. Industry projections suggest that the market could surpass $36 billion by 2033, supported by growing awareness of the link between gut microbiome health and overall wellbeing. Recognizing this trend, Synthite is focusing on developing science-backed formulations aimed at improving digestive health and strengthening immunity.
Science-Backed Products with Strong R&D Support
A key differentiator for NatXtra lies in its science-driven product development approach. Every supplement in the portfolio is supported by research, clinical insights, and rigorous formulation standards. The brand also benefits from Synthite’s more than 50 years of expertise in natural ingredients, along with FDA-approved manufacturing facilities and advanced R&D capabilities.
Rising Awareness Driving Nutraceutical Demand in India
Jacob emphasized that the growing popularity of supplements in India mirrors trends seen earlier in Western markets. “The awareness about the need for food supplements, which began in the West several years ago, is now rapidly catching up in the domestic market,” he said. He further explained that modern lifestyles characterized by irregular eating habits, sedentary routines, and reduced exposure to sunlight have created a significant gap in daily nutrition. As a result, Indian consumers are increasingly turning to supplements to support their health and wellbeing. As reported by thehindubusinessline.com, with rising preventive healthcare awareness and strong consumer demand, the Indian nutraceutical sector appears set for sustained and accelerated growth in the coming decade.
