Celonis, a global player in process intelligence, and Vinmar International, a global distributor of plastics and chemicals, showcased at Celosphere 2025 how Vinmar transformed its $3 billion Order-to-Cash (O2C) process into an automated and intelligent operation.
Eliminating Manual Complexity and Costly Workflows
Previously, Vinmar’s O2C workflow required extensive manual coordination across multiple teams and systems. This often led to logistical challenges and avoidable expenses—such as expediting more than 20% of orders by default.
To address this, Vinmar deployed the Celonis Process Intelligence Platform to integrate real-time data from ERP, logistics, and banking systems. This created a living digital twin of the company’s supply chain, enabling smarter, faster decision-making.
AI-Driven Orchestration for End-to-End Efficiency
With Celonis, Vinmar can now:
*Automate end-to-end O2C workflows
*Proactively identify and resolve at-risk or delayed orders
*Reduce email traffic, handoffs, and manual intervention
As per the press release, for example, when an order becomes distressed, Celonis automatically routes it to the appropriate approver, provides a guided approval interface, and coordinates next steps—whether expediting, rescheduling, or updating customer communications. The result is an efficient, AI-enabled operation with minimal manual effort.
Leadership Perspectives on the Transformation
“Celonis’ platform is the foundation of our autonomous operations,” said Vishal Goradia, CEO of Vinmar International. “It is the intelligence layer that embeds AI into our workflows to handle critical, real-time decisions. This shift enhances customer value, reduces operational costs, and enables agile growth,” Goradia added.
“Vinmar’s success is a blueprint for AI-powered business transformation,” added Alex Rinke, co-CEO and co-founder of Celonis. “Together, we ensured the AI had the right context, was deployed at the right touchpoints, and worked seamlessly across systems,” Rinke added.
