BirlaNu, a C.K. Birla Group company, is aiming to grow its construction chemicals business tenfold to ₹1,000 crore within the next 4–5 years, up from the current ₹100 crore. This expansion is expected to be driven by the recent ₹120 crore acquisition of Clean Coats Construction Chemical.
Strengthening Portfolio With High-Value Coatings
BirlaNu currently offers around 200 construction chemical products in India. With the acquisition, it will add approximately 275 high-performance and specialty coating products, including epoxy and polyurethane flooring systems, anti-corrosion coatings, linings, waterproofing solutions, and advanced industrial flooring materials. Clean Coats exports 10–20% of its products to over 27 countries, while BirlaNu’s business has largely focused on the domestic market. The acquisition therefore provides both a broadened portfolio and entry into new export channels.
High-Margin Products to Drive Growth
Avanti Birla, President of BirlaNu, emphasized, “While the acquisition doubles our current product offering, we plan to build and scale the new portfolio over the next 5–7 years. These specialty products will position us to compete directly with global leaders such as AkzoNobel and Asian Paints,” she said.
Strategic Transformation and Growth Ambition
BirlaNu is undergoing a strategic transformation and was rebranded earlier this year. The company aims to double its portfolio within the next 3–4 years as part of its accelerated growth plan. The construction chemicals vertical, launched just two years ago, has already achieved a run rate exceeding ₹100 crore. The goal is to scale this to ₹1,000 crore over the next 4–5 years, driven by tile adhesives, dry mix solutions, and specialized coating systems.
Acquisition Accelerates Innovation Timeline
Akshat Seth, Managing Director and CEO of BirlaNu, stated, “Our products are highly technical and typically require 4–5 years of development time, followed by a long product validation cycle with customers,” he noted. He added, “The acquisition enables us to leapfrog at least 5 to 7 years of development, supported by proven formulations, existing customer relationships, and established technical credentials. This will allow us to scale the portfolio significantly faster.” As reported by thehindubusinessline.com, BirlaNu now moves forward with a stronger product spectrum, expanded market access, and a clearer pathway to becoming a major player in the specialty and construction chemicals market.
