Ascenso Tyres committed US$100 million to establish All Steel Radial (ASR) tyre manufacturing capabilities in India as it expands its Off-The-Road (OTR) portfolio for mining applications. The investment will support advanced manufacturing infrastructure, specialised radial tyre technology, product development and testing, engineering capabilities, and giant tyre manufacturing. It will also provide scope for future capacity expansion at Ascenso’s Indian facility.
Ascenso Expands Giant Mining Tyre Portfolio
Ascenso initially entered the mining tyre segment with 25-inch tyres. Since then, the company has expanded its portfolio to include 49-inch giant mining tyres, while developing larger sizes for future applications. The portfolio is designed to serve a wide range of operations, from construction and quarrying to large open-pit mining. According to Ascenso, the expansion makes it the second Indian tyre brand and the fifth globally outside China to enter giant tyre manufacturing with in-house design and development capabilities. The company aims to build a comprehensive radial mining tyre portfolio that is engineered and developed in India.
Focus on Radial Tyre Technology
Ascenso plans to position its radial OTR tyres against established global premium brands while maintaining a competitive price proposition for Indian mining operators. As a result, the company aims to address key mining requirements, including productivity, operating costs and tyre performance. The strategy also targets a market that has traditionally depended heavily on imported mining tyres. Yogesh Mahansaria, Managing Director, Ascenso Tyres, said the US$100 million investment focuses on building radial mining tyre engineering and manufacturing capabilities in India rather than simply increasing production capacity.
Field Engineers to Improve Mining Tyre Performance
Alongside its manufacturing expansion, Ascenso is strengthening its customer-facing engineering capabilities. The company plans to deploy more than 15 dedicated Field Application Engineers across major mining markets globally, including key mining regions in India. These engineers will work directly with mine operators to monitor tyre performance, analyse wear patterns and evaluate operating conditions. Ascenso will feed data collected from field operations back into its research and development (R&D) organisation. This approach will help the company optimise existing products and develop tyres suited to different mining environments.
Radial OTR Programme Drives Product Development
Ascenso launched its radial OTR programme in late 2023 following extensive engagement with customers across multiple markets. The company subsequently created a specialised team comprising OTR engineers, application specialists and R&D professionals to develop its radial tyre technology platform. The product roadmap extends through 2027 and 2028, with Ascenso planning to introduce additional tyre sizes and tread patterns for mining, earthmoving and loader applications.
49-Inch Tyre Marks Manufacturing Milestone
Dhaval Nanavati, Chief Executive Officer, Ascenso Tyres, said the development of 49-inch giant mining tyres in India marks an important milestone in the company’s mining expansion and broader manufacturing plans. As reported by manufacturingtodayindia.com, with its investment in ASR technology, field engineering and product development, Ascenso is working to strengthen its position in the global OTR tyre market while expanding India’s capabilities in giant mining tyre manufacturing.
