Barentz strengthened its personal care business in India by opening an application laboratory in Mumbai. The company designed the facility as a collaborative innovation hub where customers, brand owners and ingredient principals can work directly with Barentz’s technical teams to accelerate product development.
Innovation Hub for Personal Care Formulations
The Mumbai laboratory will support the development of a wide range of personal care products, including skin care formulations, hair care products, sun care solutions, colour cosmetics and personal hygiene applications. By providing a dedicated space for formulation collaboration, Barentz aims to help customers bring differentiated products to market more quickly.
Combining Global Expertise with Local Market Insight
With the laboratory, Barentz can integrate its global formulation expertise with a deep understanding of Indian consumer preferences and regional market trends. The facility will enable customers to develop trend-driven and locally relevant solutions that align with Indian regulatory requirements and evolving consumer expectations.
Comprehensive Technical Support Services
The application laboratory offers a broad range of technical services, including prototype development, ingredient evaluation, sensory optimization, stability testing and technical troubleshooting. As a result, customers can streamline their development processes, reduce time-to-market and improve formulation performance.
Supporting India’s Fast-Growing Personal Care Market
Valérie Lepoultel, Global Vice President, Personal & Home Care at Barentz, highlighted the strategic importance of the investment. “India represents one of the most dynamic and fast-growing personal care markets globally, with increasing demand for innovative and locally relevant solutions.” She added that the Mumbai laboratory will allow Barentz to work closely with customers to accelerate development and launch differentiated products faster.
Strengthening Long-Term Partnerships
According to Lepoultel, the investment reflects Barentz’s commitment to supporting customers and partners through a combination of global technical expertise and deep local insight. As reported by personalcaremagazine.com, by expanding its application and formulation capabilities in Mumbai, the company is positioning itself to play a larger role in India’s rapidly evolving personal care and cosmetics industry.
