Hindustan Petroleum Corporation Limited (HPCL), a Maharatna PSU under the Ministry of Petroleum and Natural Gas, received the prestigious ET Brand Equity Martech+ Award 2025 for its innovative HP Pay ‘Fuel Fest’ campaign. A ceremony in New Delhi presented the award, highlighting HPCL’s leadership in leveraging digital technologies to enhance customer engagement and deliver impactful marketing solutions.
‘Fuel Fest’: A Data-Driven Campaign Redefining Customer Experience
Conducted during May–June 2025, the HP Pay Fuel Fest campaign was a collaborative effort involving HPCL’s Retail team, Marketing Officers, COMCO Officers, and the HP Pay team. By harnessing actionable insights from the MoEngage customer engagement platform, the campaign implemented targeted brand promotions. It also applied forecourt excellence strategies across all retail zones. The data-driven and customer-focused approach significantly enhanced outreach and strengthened HPCL’s brand presence. It also delivered a more personalised and seamless experience for fuel consumers across the retail network.
Leadership Speaks: Customers at the Core of Every Innovation
Amit Garg, Director–Marketing, HPCL, emphasised, “The award is a recognition of HPCL’s relentless focus on keeping our customers at the core of every innovation,” he said. “The Fuel Fest campaign through HP Pay demonstrated how data-driven engagement and personalised outreach can transform the customer experience at our retail outlets.”
Celebrating Marketing Technology Leadership
The Martech+ Awards celebrate organisations that excel in marketing technology, digital transformation, and customer-first innovation. HPCL’s recognition at this platform reinforces its growing strength in integrating technology with customer service. It enables seamless, impactful, and innovative solutions in India’s evolving fuel retail sector. According to the press release, HPCL blends cutting-edge martech tools with deep customer insights. This approach helps the company set new benchmarks for digital excellence and engagement in the energy industry.
