IFF, a global player in flavours, fragrances, food ingredients, and health and biosciences, announced plans to build a new scent creative center in Mumbai, India. The facility is strategically located in the Powai neighbourhood. It is expected to be fully operational by the first half of 2026. India’s fragrance market is poised for steady growth. The center will strengthen IFF’s ability to deliver innovative fragrance solutions and enhance customer experiences.
Driving Innovation and Customer Co-Creation
“The Mumbai Creative Center exemplifies IFF’s commitment to innovation and excellence in one of the world’s most dynamic markets,” said Ana Paula Teles de Mendonça, President of IFF Scent. “By expanding our footprint in India, we are bringing IFF’s world-class fragrance capabilities closer to local consumers. This enables us to co-create superior solutions, serve customers with greater agility, and empower the exceptional talent that drives our creativity and leadership,” Mendonça added.
State-of-the-Art Facility to Support Creativity
The new center will more than double IFF’s local footprint to 3,650 square meters, offering unmatched proximity to customers and accelerating speed-to-market. Designed as a modern, technology-enabled facility, it will house over 100 employees and feature advanced labs, category-spanning evaluation booths, and a state-of-the-art sensory evaluation space. These capabilities will allow IFF to blend global expertise with deep consumer insights. The team can co-create fragrances that resonate with local preferences and deliver superior experiences. Beyond functionality, the site will be thoughtfully designed to inspire creativity. It will offer collaborative spaces and environments that foster innovation, comfort, and excellence.
Meeting Evolving Consumer Demands
“India’s fragrance market is evolving at an extraordinary pace, driven by rising aspirations, a love for premium experiences, and a desire for scents that reflect individuality and emotion,” said Ramon Brentan, Vice President and Regional General Manager of IFF Scent for Greater Asia. “Our new Mumbai creative center is more than a facility; it is where creativity meets science to craft fragrances that inspire confidence, spark joy, and create lasting memories,” Brentan added.
Positioning for Growth and Excellence
As per the press release, this expansion reinforces IFF’s commitment to India and strengthens its leadership in the fragrance sector. It also enables rapid innovation, local co-creation, and sustainable growth in one of the world’s most promising fragrance markets.
