Lubrizol to Showcase Next-Generation TPU Solutions for Cable and Wire Applications at Cable & Wire Fair 2025

Lubrizol, a global player in specialty chemicals and advanced materials, is set to participate in the Cable & Wire Fair 2025. The event will take place from November 4–6, 2025, at Bharat Mandapam (Pragati Maidan), New Delhi. At the event, Lubrizol will highlight its ESTANE® thermoplastic polyurethane (TPU) portfolio. The portfolio is engineered to meet the evolving needs of the wire and cable industry, offering enhanced performance, safety, and sustainability.

Strengthening Market Presence with IMCD India

Lubrizol will exhibit alongside its strategic distribution partner, IMCD India. This partnership reaffirms their joint commitment to delivering high-performance engineered polymer solutions tailored to the Indian market. IMCD’s strong market network and technical expertise complement Lubrizol’s innovation-led product range. This partnership ensures that customers receive localized support and customized material solutions.

Comprehensive TPU Solutions for Diverse Applications

Lubrizol designed its TPU range to meet the unique requirements of various cable types across industries like telecom, transportation, renewable energy, and marine. Key product lines include:

  • ESTANE® ZHF Series: Halogen-free, flame-retardant TPUs ideal for EV charging, automation, and robotic cables.
  • ESTANE® EV Series: UV-stabilized and hydrolysis-resistant TPUs designed for electric vehicle (EV) charging cables.
  • ESTANE® 58000 Series: High-abrasion-resistant TPUs suitable for industrial and geophysical cables.

Driving Innovation and Collaboration in India’s Cable Sector

“India’s wire and cable industry is evolving rapidly, and we’re proud to support this transformation with advanced TPU technologies that deliver durability, safety, and sustainability,” said Mittal Shah, Business Head – Medical Devices and Engineered Polymers, IMEA, Lubrizol. “Partnering with IMCD allows us to bring these long-lasting innovations closer to our customers, enabling faster development and deeper collaboration,” Shah added.

Nirjhar Negi, Business Director – Advanced Materials, IMCD India, added, “We are excited to collaborate with Lubrizol at Cable & Wire Fair 2025. Our partnership is built on shared values of innovation and customer-centricity. Together, we aim to empower cable manufacturers with advanced TPU solutions that not only meet global standards but also address India’s dynamic market needs.”

Experience Lubrizol’s Innovations at Cable & Wire Fair 2025

According to the press release, visitors can explore Lubrizol’s sustainable TPU innovations at booth #2X3. IMCD and Lubrizol jointly host the booth. They can also discuss customized solutions for the Indian market during the Cable & Wire Fair 2025 in New Delhi. The event will take place from November 4–6, 2025.