Brenntag, the global player in chemicals and ingredients distribution, signed a new distribution agreement with BASF to strengthen the availability of innovative cleaning solutions across Sub-Saharan Africa. The partnership expands Brenntag’s specialty portfolio for the Home Care and Industrial & Institutional (I&I) Cleaning sectors in South Africa, Nigeria, Ghana, Kenya, Uganda, Tanzania, and Ethiopia. The agreement aims to provide customers with high-performance, sustainable cleaning ingredients while supporting the growing demand for advanced hygiene and cleaning solutions across the region.
Expanding Access to Advanced Cleaning Solutions
Through the new collaboration, Brenntag will distribute BASF’s broad portfolio of innovative cleaning ingredients, enabling manufacturers to develop high-performance formulations for household and industrial cleaning applications. Leveraging its extensive market expertise, robust supply chain, and established distribution network, Brenntag will help customers gain easier access to BASF’s advanced technologies across multiple African markets.
Comprehensive Portfolio for Home Care and I&I Applications
BASF’s cleaning solutions are designed to enhance the performance of a wide range of Home Care and Industrial & Institutional (I&I) Cleaning products. The portfolio features advanced surfactant systems that effectively remove grease, dirt, and other common contaminants while improving formulation stability. In addition, these ingredients help manufacturers achieve their sustainability objectives without compromising cleaning performance. As a result, customers can formulate reliable, efficient, and environmentally responsible cleaning products that meet evolving market expectations.
Innovative Ingredients for Laundry Care
Beyond surface cleaning, BASF’s portfolio also offers advanced ingredients specifically developed for laundry care applications. These solutions help improve stain removal performance, fabric protection, colour retention and cleaning efficiency at lower wash temperatures. Consequently, laundry formulations can deliver excellent cleaning results while reducing energy consumption, supporting both cost savings and sustainability goals.
Meeting Growing Hygiene and Sustainability Demands
The partnership enables Brenntag and BASF to deliver scalable, high-performance cleaning solutions that address the increasing demand for hygiene, efficiency, and environmental responsibility across Sub-Saharan Africa. The collaboration allows both companies to broaden customer access to innovative technologies while strengthening technical support and local market presence.
Brenntag Strengthens Its Specialty Portfolio
By adding BASF’s advanced cleaning ingredients to its portfolio, Brenntag reinforces its position as a leading specialty chemicals distributor for the Home Care and Industrial & Institutional Cleaning industries. The expanded offering provides customers with greater formulation flexibility, reliable product performance, and access to globally recognised technologies.
Management Perspective
Kreason Gopalan, Regional Commercial Director, Sub-Saharan Africa, Brenntag Specialties Beauty & Care, said, “We are proud to partner with BASF to deliver high-performance, innovative cleaning solutions across Sub-Saharan Africa. Their advanced portfolio enables our customers to develop high-performing cleaning formulations in Home Care and Industrial & Institutional applications while aligning with growing sustainability expectations. This collaboration strengthens our commitment to bringing effective, reliable, and future-ready solutions to the markets we serve.”
Marton Nick, Head of Regional Sales Home Care and I&I Cleaning – CEE, Africa and Middle East, BASF, added, “Sub-Saharan Africa is an important growth region for the Home Care and Industrial & Institutional Cleaning industry. Through our partnership with Brenntag, we are expanding customer access to BASF’s innovative solutions while strengthening local support and technical expertise across key markets in the region.”
Strengthening the Cleaning Solutions Market in Africa
The new distribution agreement marks another step in Brenntag’s strategy to expand its specialty chemicals portfolio while supporting BASF’s regional growth ambitions. As per the press release, together, the two companies aim to help manufacturers develop innovative, sustainable, and high-performance cleaning products that address the evolving needs of consumers and industries across Sub-Saharan Africa.
