As the Pusa Krishi Vigyan Mela 2026 opens under the theme “Viksit Krishi – Atmanirbhar Bharat,” CropLife India is actively using this prominent national platform to highlight a critical priority for Indian agriculture—the safe and responsible use of crop protection products and the urgent need to curb illicit trade.
Showcasing Stewardship at a National Platform
The three-day mela, held at the ICAR–Indian Agricultural Research Institute, features over 300 stalls and is expected to attract more than one lakh visitors. Farmers, agri-entrepreneurs, researchers, state officials, and students from across the country are participating in this large-scale agricultural gathering.
Against this vibrant backdrop, CropLife India is transforming technical stewardship principles into practical, field-level solutions. The association is engaging directly with farmers through one-on-one interactions.
In addition, it is distributing specially designed educational brochures and displaying informative banners. These materials clearly explain correct dosage, protective measures, safe storage practices, and methods to verify product authenticity.
Furthermore, the organization is urging farmers to purchase crop protection products only from licensed dealers. It is encouraging them to insist on a pucca bill, check packaging integrity and expiry dates, and strictly follow label instructions to ensure safe usage.
Communicating Safety Through Culture
A major attraction at the CropLife India stall is a live folk performance built around a specially composed Hindi song with the refrain:
“गांव गांव टोले टोले घर घर अलख जगाना है,
कीटनाशक उपयोग को जिम्मेवारी से निभाना है।”
Through this engaging cultural format, CropLife India is simplifying essential label instructions—how much product to use, how to mix it, when to spray, the waiting period before harvest, and necessary safety precautions. As per the press release, the initiative translates technical guidelines into practical, easy-to-remember messages that farmers can readily apply in their fields.
The association communicates Good Agricultural Practices through a familiar and relatable medium. As a result, it makes vital safety information more accessible, memorable, and actionable.
Reinforcing Commitment to Sustainable Agriculture
Overall, CropLife India’s participation at the Pusa Krishi Vigyan Mela 2026 underscores its continued commitment to responsible crop protection. The organization is strengthening farmer awareness, promoting safe usage practices, and supporting sustainable agricultural growth.
Through these efforts, CropLife India is aligning its initiatives with India’s broader vision of Viksit Krishi and Atmanirbhar Bharat. It is thereby contributing to a more informed, self-reliant, and resilient agricultural sector.
