Eurofragance, the multinational perfume house, appointed Felipe Araya as General Manager for Europe, Africa and Türkiye (EAT). The move strengthens the company’s regional leadership structure and aligns with the new strategic direction set by CEO Joan Pere Jiménez. The newly created role reflects Eurofragance’s ambition to consolidate its presence across key markets while accelerating commercial growth in the EAT region.
Strategic Leadership Transition Under New CEO
The appointment follows Joan Pere Jiménez’s elevation to Chief Executive Officer and his renewed focus on operational excellence and long-term expansion. As part of this transformation, Eurofragance has restructured its leadership framework to enhance agility, customer proximity, and regional accountability. Consequently, Araya’s appointment marks a pivotal step in strengthening execution across Europe, Africa, and Türkiye.
Over 20 Years of Experience in Fine Fragrance and Luxury Beauty
Felipe Araya brings more than two decades of international experience in management, sales, and marketing within the fine fragrance and luxury beauty sectors.
Since joining Eurofragance in March 2025 as Sales Director for EAT, he has:
*Accelerated business growth
*Expanded commercial operations
*Strengthened strategic relationships with regional clients
As a result, he has already played a crucial role in reinforcing Eurofragance’s commercial footprint in the region.
Proven Track Record in Commercial Strategy and Innovation
Throughout his career, Araya has held senior leadership roles across the beauty and fragrance industry. Notably, he worked within the Perris Group and Angelini Beauty, where he successfully drove commercial strategies and championed customer-centric innovation. Prior to joining Eurofragance, he served as Head of Global Sales & Marketing and Deputy CEO at Unicskin and Luxmetique, further strengthening his global leadership credentials.
Strengthening Regional Leadership and Customer Focus
The newly established General Manager EAT position aims to:
*Consolidate Eurofragance’s regional leadership
*Enhance customer proximity and service excellence
*Support long-term strategic growth initiatives
Araya stated, “I am grateful for the trust placed in me by the Management Team and the founding family of Eurofragance to lead EAT. I take on this challenge with a clear vision: to strengthen customer relationships and reinforce Eurofragance’s positioning.”
Driving the Next Phase of Regional Growth
CEO Joan Pere Jiménez highlighted, “Felipe has been instrumental in strengthening our commercial footprint across Europe, Africa and Türkiye. He has expanded our retail partnerships, supported key clients, and driven regional sales development. His strategic vision, people-focused leadership, and ability to mobilize teams and resources will continue to deliver value for our clients and drive the EAT region into its next phase of growth.” As per the press release, Eurofragance aims to leverage Araya’s expertise to deepen client partnerships, expand retail collaborations, and accelerate sustainable growth across the EAT markets.
